A celebration of summer cycling
Evans Cycles are a household brand with stores across the United Kingdom. They compete with large online retailers, local bike shops and Halfords, but what they bring to the market that is unique is a combination of the buying power to get great deals for customers with physical shops where customers can come for advice and to collect, and a passion to rival a local shop.
Evans Cycles approached Studio Kidd to help them express that in a brand campaign that built on the 2018 campaign Better by Bike.
