Now in its third consecutive year, Talent Fest is the largest digital skills festival in the South spanning three days.
We rolled out a new colour palette, typography, logo and imagery for 2019 which had had really positive feedback. We worked closely with Wired Sussex to align their communications, advertising and the event graphics and created a printed guide to the event.
We created a series of image treatments to be used across the brand to provide a consistent brand look and feel.
We increased the vibrancy by using the brand colours in a new way, adding a gradient map to help increase contrast and energise the imagery. We used photos focusing on people to help show the Talent Fest’s wide audience and appeal. We made templates to easily apply the treatment to create a cohesive set of brand images.
In addition to way finding and scheduling, the 2019 guide incorporated helpful sections for notes and appointment times.
In addition to way finding and scheduling, the 2019 guide incorporated helpful sections for notes and appointment times.
We created a suite of social media banners and assets in varying layouts and colour combinations. We built these as editable templates to allow messaging and sponsor logos to be easily added and express the brands personality.
