Brand workshop

In order to create the best visual brand for Kademy we started with a workshop involving everyone who needed input. It was a really positive exercise that helped everybody involved to have a clear understanding of what we were setting out to achieve. Studio Kidd wrote-up the findings into a brand strategy document that, once agreed, formed the backbone of the brand and helped with decision making for the creative process.

The brand strategy and purpose all share a common theme of connecting people. Teachers to students, students to fellow students and finally companies using the communication skills learned. So we made this into a core part of the visual identity that we came to refer to as The Konnect.