Red7

Red7 approached Studio Kidd with a problem. They had become known for budget stag and hen packages where they were competing on price with other suppliers as well as self-organised trips.

Founder Ian Lucas had a plan to pivot the business and Studio Kidd assisted in bringing his vision to life. He built on existing team, experience and infrastructure that made Red7 successful for over 21 years and gave it a new twist; luxury group travel.

We rebranded the business, re-using a historic logo and building a visual language that told the story of luxury group travel and focused internal and external audiences on the new direction.

Unconventionally we lead the rebrand with a beautiful print magazine called Getset. This is how the new brand was launched internally, alongside a new website.

Getset magazine features top destinations and activities around the world with informative editorial written by travel writer Ruth Elkins.

The magazine is printed on an uncoated paper giving it a luxury feel and setting it apart from other glossy brochures and magazines.

You can download it from the Red7 website

We designed and built a new website from the scratch, inviting visitors to engage with the expert team for help organising their trip.

It features full screen images and video and smart search and was built on the WordPress platform. It is straightforward to edit the pages and create new destination or occasion pages.

You can explore the site at red7.co.uk